Currency changes Strengths When we look at the case JetBlue shows several strengths. They have new airplanes that keep the operational costs low with inflight entertainment systems, their customers get a drink and a snack and their employers are involved and motivated.
Evaluate his performance on the definition of strategic management as discussed in Chapter 4 utilizing the SWOT analysis technique. How has it changed? What factors are driving changes in the airline industry? What are the key success factors in the airline industry? References What impresses you the most about JetBlue and its initial strategy?
JetBlue started off as a low cost carrier and initiated its journey in Morgan and Soros Private Equity Partners. In the beginning, David Neeleman and Tom Kelly were the co-founders of the airline and emphasized providing superior customer service coupled with low fares relative to other low cost carriers.
The initial efforts to maintain sustainability were also impressive. The initial market capture strategy of the airline was very different from the existing airlines. At that time, most of the domestic low cost carriers in the U.
They were awarded 75 landing and takeoff slots at the airport. The company also sought to position itself as a low cost carrier that offered superior services.
For example, the company offered complimentary snacks for the passengers while meals were sold on other low cost carriers. JetBlue also provided free satellite television to all its passengers, a first for low cost carriers.
The cost of these two services was just a fraction of providing free meals to passengers and yet improved the overall service of the JetBlue airline to the passengers at the same fare as other low cost carriers.
As a part of providing better service, JetBlue used new planes from Airbus instead of Boeings aircrafts that were primarily used by other low cost carriers at the time.
Though the initial cost of such planes was high, the company saved on maintenance costs and also managed to gain greater punctuality in service.
With the aim of providing greater comfort to passengers, the seats were leather finished instead of rubber seat covers giving greater comfort to the passengers. The airline managed to remain sustainable and the use of Airbus A aircrafts proved to be a good decision. The company saved in the long-term on count of the low cost of maintenance and spare parts, better fuel economy and pilot training.
JetBlue also did not over extend itself initially. The initial business strategies that the company undertook were impressive and allowed them to gain market leverage and a competitive edge by positioning itself in the market as a low cost carrier but with superior services.
David Neeleman, as the founder and the first CEO of the company, did a commendable job.
His vision was to create an airline that would offer better services to passengers at the low-end fare segment which was competitive in the market. The vision included bringing a human touch to the low cost carrier travel niche with superior service and better operations.
As the CEO of a startup company, Neeleman was able to differentiate the airline from the competitors. The vision of the founder found apt reflection in the company policies and service that was mapped out to the passengers.
As the CEO of the company Neeleman was also able to create a unique culture in the company that encouraged equality. There was also a sense of encouragement for new ideas and innovation and a system of rewards for exceptional performers. Employees were encouraged to speak their minds and this created a morale that was evident to the passengers in the way they were served.
From the business point-of-view, the company took a well thought out path of sustainability and cost curtailment right from the beginning. The use of new Airbus aircrafts instead of Boeing aircrafts reduced costs of maintenance and repairs and spare parts and fuel efficiency. As the CEO, Neeleman also created a niche for the company by choosing routes and airports that were less travelled and therefore reduced competition and increased operational profits for the company in the initial period.
As the CEO Neeleman also steered the company well through the crisis period of when the airline sector was very badly hit by the terrorist attacks.
The company managed to growth throughout this period, albeit with some aid package from the government. Thus it can be said assertively that as the CEO of JetBlue, Neeleman managed the company very well and later managed to bring out the company out from the stagnations in The process that analyses the internal and external environment in which a company functions to formulate a course of action or a path for the company to follow to achieve the objectives can be defined as Strategic Management.
The organizational resources that are available within the company need to be kept in mind while formulating such strategies. The company stakeholders wish to achieve short-term or long-term goals or some combination which can be defined by time frame upon which the strategy is formulated.In the section Ship Design Analysis we will examine what spacecraft warships will need, what they won't need, and what sort of tasks they will likely be required to perform.
In the section Ship Types we will examine the thorny issue of the terminiology of the various types of spacecraft. A strategic analysis of jetblue airways.
Print Reference this. Disclaimer: Jet Blue decided to take a conservative financial strategy in which they maintained high liquid ratios relative to the other major airlines (Thompson et al., ).
Jet Blue was millions behind the competitor but developed new equity capital and credit, which was. Case Study JetBlue Blue, Blue Plus, and Blue Flex. Solution: JetBlue leveraged the Datalex offer management and dynamic pricing functionality to simplify fare policies and dynamically configure branded fare offers.
These offers were tailored to meet the specific needs of customers and optimized to support redemption and trip management. Guides Case Studies Blog About re:Work Connect. JetBlue: Hiring crewmembers with the skills to thrive. Hiring. Challenge. To improve on training attrition with new crewmembers joining the team.
Action. A job analysis revealed the critical skills and qualifications and informed a new hiring assessment. The Case Analysis for the Prefinal Term will be done in groups, composition of which is the same with the group composition during the Midterm Case Analysis. 2. 2.
Because of the group’s composition, the case analysis will have two parts: (1) the film analysis, and (2) the minicase analysis. What is a contrail made of? Mostly ice, since one of the primary exhaust emissions of a jet aircraft is water vapour, which freezes within a couple of seconds, and forms the visible part of the contrail.