Inmovie attendance plunged to the lowest level in nearly 20 years. To combat the decline, the industry is experimenting with new experiences that can justify higher ticket prices. Below are the four trends to watch.
Movie times, buy movie tickets online, watch trailers and get directions to AMC Puente Hills 20 in City Of Industry, CA. Find everything you need for your local movie theater near you. Become a Certified Field Associate in the Movie Industry Don't sit on the bench—get paid to see your favorite movies! A Hands-On Hobby—Get involved and see the difference it makes in your favorite theatre. The industry Outlook and Forecasts show how the Movie Theaters industry is heading over the next five years (). Market forecasts account for historical growth, cyclical changes, and general economic outlook.
Movie Theater Industry Movie Theater Industry The cinema or movie theater industry has been in existence for more than years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology.
The original theater complexes were designed with one theater and could seat from 50 to people. Seats were standard and prices did not vary according to time or space.
Theaters can often be smaller, from 50 to people, or larger, seating a few hundred people at one time. Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.
Use of Space The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted. Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below.
Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.
A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe. A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space.
Some examples of this are http: Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters.
Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue. Apparently film distributors drive very hard bargains in exchange for the rights to play a film.
In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.
Additional uses of Space Another concept, the only example of which I could find is http: This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters.
Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.
Service could also be added as an additional component of the theater experience. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.
Time Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this. Examples of variations in the current implicit use of time are: Movies sold as double-headers, two movies for one ticket Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly.
Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.
In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.
Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http: Additional Uses of Time Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else.
One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings.
Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings. Other non-physical rate fences include using loyalty or frequent customer programs.
These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.
Non-physical fences also exist in the form of new distribution systems.Chicago TV Horror Movie Shows: From Shock Theatre to Svengoolie [Ted Okuda, Mark Yurkiw] on caninariojana.com *FREE* shipping on qualifying offers. Although the motion picture industry initially disparaged and feared television, by the late s.
Become a Certified Field Associate in the Movie Industry Don't sit on the bench—get paid to see your favorite movies! A Hands-On Hobby—Get involved and see the difference it makes in your favorite theatre. Book an Event. The Logan Theatre is the perfect versatile space for your next event.
No event is too large or too small; from children's parties to film industry events to live performances, the Lounge can accommodate you. XD Movie Experience.
Winnetka is now being upgraded to the XD movie experience! Auditorium 9 has a 79 foot wall-to-wall screen, dual digital projection for the brightest Dolby 3D, . On July 20, , a mass shooting occurred inside a Century 16 movie theater in Aurora, Colorado, during a midnight screening of the film The Dark Knight caninariojana.comd in tactical clothing, James Eagan Holmes set off tear gas grenades and shot into the audience with multiple firearms.
Twelve people were killed and seventy others were injured, 58 of them from gunfire. Excerpt from Movie Theaters Industry Profile Companies in this industry exhibit motion pictures at indoor movie theaters, film festivals, and drive-in theaters.
Major US companies include AMC Entertainment and Cinemark; leading companies based outside the US include Canada's Cineplex, the UK's Cineworld, and China's Wanda Cinemas.